I want to analyze the behavior flow for all the users who did not complete the events I have created using Tag Manager. I am not sure which conditions to use while creating the segment.

2 Answers 2


When creating your segment, go to the Conditions section on the left-hand side.

For Filter, select Users instead of Sessions and choose Exclude.

Now, select either Event Action, Event Label or Event Category, whichever is appropriate, and select the appropriate event.

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If you want to check for no events actioned, then you'd want to use Behaviour > Total Events = 0. If you want to check for exclusion for a number of events, you'll want to have a series of "And" conditions to ensure that Event Label does not exactly match your excluded events.

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