Let's consider a hypothetical web platform provider, operating under the domain name "dashwidget.com". It would provide the platform to be used in child sites, such as "catswidget.com", or "blahwidget.com". The actual name of the company, for stylistic reasons, would be "-widget"; the hyphen indicates flexibility about what the prefix for it could be, as it is a platform that can be adapted for a variety of things, e.g. "catswidget.com", "blahwidget.com", etc.
Google seems to strip away non alpha numeric characters from its searches. So, a search for "-widget" could reveal no results, or just return results for "widget".
Is there a way to retain a company name with the "-" in it, (so "-widgets"), and have this brand be search engine friendly? Or should it be marketed under the actual name "dashwidget", with "-widget" simply being the stylistic company logo?