I got an SEO question related to an issue we are having with how we set up our WordPress blog. It revolves around the benefits/penalties of
- Sub-directory vs sub-domain
- SSL vs No SSL.
Which of these options is preferable for hosting a blog for SEO purposes:
- Have the blog with SSL on blog.company.com
- Have the blog with no SSL on company.com/blog
We have to pick one of these options since with our current configuration we have the blog deployed on a separate AWS machine so company.com/blog actually leads to a WordPress machine through a proxy we've set up. Because of that it proves to be difficult to add SSL to company.com/blog and so if we want SSL we can only have it added on blog.company.com
Essentially the question is - when it comes to SEO benefits, what wins over? Having the content on a sub-directory or having it under an SSL layer?