I got an SEO question related to an issue we are having with how we set up our WordPress blog. It revolves around the benefits/penalties of

  1. Sub-directory vs sub-domain
  2. SSL vs No SSL.

Which of these options is preferable for hosting a blog for SEO purposes:

  1. Have the blog with SSL on blog.company.com
  2. Have the blog with no SSL on company.com/blog

We have to pick one of these options since with our current configuration we have the blog deployed on a separate AWS machine so company.com/blog actually leads to a WordPress machine through a proxy we've set up. Because of that it proves to be difficult to add SSL to company.com/blog and so if we want SSL we can only have it added on blog.company.com

Essentially the question is - when it comes to SEO benefits, what wins over? Having the content on a sub-directory or having it under an SSL layer?

1 Answer 1

  1. sub-directory is better as sub-domain (if the topical alignment is the same)
  2. if you sell something or collect user info - make use of SSL, in case of no-usage you gets minus point. In other cases you don't need SSL - there is nothing to protect and no bounties fom using it.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.