First of all i am a newbie on SEO,conversion rates e.t.c
I have a free social networking website aimed to connect fellow muscians, and would like to know the meaning of conversion rates in my scenario. Is it correct to think,users clicking on the ads shown on my site as "conversions" ?
Google is already showing ads on my site, and i was looking some guidelines on improving conversion rates(making more users click on ads).
Whenever i searched for improving conversion rates,most of the results shows how to make users buy some stuff from your site e.t.c , thus the confusion.
Also google is showing the things that i browsed, on ads rather than show stuff that is related to the content of my site. Is that how it works ?