We have a particular situation here, and I would like some advice on the SEO side of things.
We have our main site, [businessName.tld], which contains all our marketing-related info, lead-generating landing pages, etcetera.
Now, we're setting up a second site, [ourTools.tld], which details the primary tools we use to do our work. This is mostly oriented at existing customers, so they can see what we do in greater detail than on our main marketing site. This second site is completely separate: different domain, different server, different CMS.
On our main site, we also have descriptions about most of the tools we use, some of which are on their own landing pages and others just on overview pages. Most of the content and descriptions are similar (think: copy-paste and change a few words), with the descriptions on the secondary site being a bit longer. The secondary site also contains our business name a lot, and a nearly exact copy of the "about us" text from our main website. So basically, a lot of duplicate content.
My question now is: how will this affect our SEO ratings?
- It feels like we're competing with ourselves here. The secondary site has our company name in it as often as our main site, so if someone googles our company, could the secondary site end up outranking the main site?
- Will Google penalise our secondary site for having the same basic content (with limited changes) as our main site, on an entirely separate domain? Is this something that can be fixed with
canonicalor something else?
- Will it affect the ranking of our main site?
I've tried searching but all articles and discussions that I find are about duplicate content within the same website and domain. Any help or advice will be very welcome.