In Bing Ads, there is a nice functionality that allows me to add custom parameters and custom destination URL to keywords, and include them in my ads dynamically.
Then I can create an ad such as:
Now if someone types in
iphone gold in the search engine, he will see this ad:
And if he clicks on the ad, he will go directly to the page for the product he was looking for, thanks to the custom destination URL.
Is there an equivalent functionality in Google Adwords?
I could not find any such thing, so far. I thought I had found it when I discovered the custom parameter column, but it looks like these parameters can only be used to dynamically build the destination URL, not the ad text, as far as I can see.