New Google Business Customers
When signing up to Google Business click:
I deliver goods and services to my customers at their location
This will inform Google that the customer serves the services at the customers address and ultimately will hide the address.
Existing Google Business Customers
If you have already signed up to Google Business then its simply a matter of login and doing the following steps:
- Click the Edit Pencil under the section address
- Click I deliver goods and services to my customers at their location
- If checked then uncheck I also serve customers at my business address
Local SEO without a local Address visible
You can hide the address on Google and it can still rank but you are still subject to Google's local ranking algorithm, which a major factor is trust and this is linked to having your business address mentioned on various 3rd party websites such as Yelp, Yell, BT, HotFrog etc.
Hiding the address completely on Google, Website and 3rd partys will have a negative impact and will make it much harder to increase those rankings. This is because serious businesses regardless if they are small, big or one-man employeed businesses they should have a visible address for customers to write complaints to, or report for fraudulent activities. After-all, as a consumer do you really want to hand over your hard earned cash to someone that has no address...
Google, and customers don't agree with the 'I don't want my address online' excuse, because if your a business you should have a mailing address at least. Some sole traders like plumbers will use their accountants address for mail.
Some people and businesses will add citations to various sources with
Subject to appointment only statments. I use this for my own business on HotFrog for example, I seriously recommend that you list your business address on both the website and various reputable sites online.