I have list with doctors sorted by country. When a user chooses "Germany" they will see doctors from Germany. When that happens, I change URL e.g. 'example.com/list?=germany' but I do not change <title> of the page. The title for "Germany" is same as the whole list or as it is for doctors from Italy.

Is this fine or do I need have special <title> for each choice? Will Google think that using the same title indicates thin content or spam?

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2 Answers 2


You should have a different title each time you change the URL. That includes changing a query string parameter.

Google won't think that your site is thin or spam with many same titles, but it may think many of your pages are too similar to index. Changing the titles will help you rank for "German doctors". Without changing the page titles you would be very unlikely to rank for that.

When you add your site to Google Search Console, Google will tell you tons of information about your website. One of the things that it will list is pages on your site that have the same page title or meta description. Google suggests that you write unique titles and meta descriptions for each and every page (different URL) on your site.

I usually recommend writing a meta description for good SEO. It is used to control the snippet in the search results. Writing a good meta description can increase the click through rate compared to whatever snippet Google chooses. A good meta description uses the keywords ("German doctors"), includes a call to action "choose a doctor", and may have additional details that make it more compelling. eg: "Choose from among 340 German doctors rated by customer feedback, qualifications, and medical success rate."

You also indicate that you have some other types of parameters that should be handled differently. Sorting parameters do not change the page contents. For those you usually want to tell Google that those URL variations are for the same content. You usually do so with a link rel canonical meta tag. You tell Google the preferred URL for "German doctors" and have all other sorting of them point to the preferred version. Users usually like a version where the "best" items are at the top of the list. A good canonical would be one where the top doctor is available and well rated.

  • ok, thanks, i need have and special <description> or <title> and <url> is enough ? google will anyway make <description> automatic from page content or i need have special <description? ?
    – nikola99
    Jan 21, 2016 at 15:16
  • If you include a description it should be unique. If you don't have a description at all, Google will choose a snippet from the text on the page. Jan 21, 2016 at 15:17
  • so i not need <description> google will do that ?
    – nikola99
    Jan 21, 2016 at 15:18
  • but i have there a lot filter e.g. ''sorted by a-z'' , ''sorted by avaliable'' , ''avalibale for date 1/12/2016'' ... for all this i need have special title and description ?
    – nikola99
    Jan 21, 2016 at 15:23
  • I have now answered those questions in the answer itself. Jan 21, 2016 at 15:44

Say you're looking for german doctors, or itialian doctors, would you:

  • Click the page that has the title "Doctors"
  • Click the page that has the title "Italian doctors"

Search engines try to work like humans do. Optimize properly for humans and bots will often reward you for that.

Apart from that, not doing the different titles will result in "Duplicate titles for the following urls", so you want unique titles, descriptions, etc. The combination of the title and description will be shown in Google, that combo should trigger people to visit your page, so a unique description would give the user a better estimate of what they're going to get.

For other additions to the url, like sorting, add a canonical tag to your pages. This way you tell Search Engines "we're are sorting, but it actually still the italian doctors page, so no need to index this page specifically".

  • so i need for each filter e.g. ''sorted by a-z'' , ''status avalibale'' ... each of this filter i need update in <title> also not just ''url'' enough ?
    – nikola99
    Jan 21, 2016 at 15:11
  • Would you google "Italian doctors" or "Italian doctors sorted a-z"? ;)
    – Martijn
    Jan 21, 2016 at 15:13

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