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I have an app, which uses an email verification process on signup. After user's input is validated, the app sends out a link to user's email asking to confirm their address.

Is there a way to create a Goal Funnel which will have the confirmation link as the Goal URL (last step). In my case: confirmation links are generated dynamically:

.../verifying_email/8df11345-...-46b9-...-ffbc55fc9917

I am looking into Google Analytic's user identification option (User ID), but not sure if this will work with Goals.

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You can use regular expressions to specify your goal URLs. From https://support.google.com/analytics/answer/1116091?hl=en#matchTypes

Regular Expression Match—for matching on multiple criteria:

A regular expression uses special characters to enable wildcard and flexible matching. This is useful when the stem, trailing parameters, or both, can vary in the URLs for the same webpage.

For example, if a user could be coming from one of many subdomains, and your URLs use session identifiers, you could use a regular expression to define the constant element of your URL. For example, checkout.cgi\?page=1 will match http://sports.example.com/checkout.cgi?page=1&id=002 as well as http://fishing.example.com/checkout.cgi?page=1&language=fr&id=119.

As another example, you could use regular expressions to set a goal for a user goes to any page in a subdirectory: ^/sports/.*.

So you could use the regular expression:

.*/verifying_email/.*
  • Thought of this too. Would it work when the visitor abandons the page and then comes back via the signup link? Will this still be considered the same session? – dimanyc Jan 20 '16 at 18:47
  • In many cases, yes. Google Analytics starts a new session when there is an external referrer. In cases where the user clicked from web mail, they might get a new session. You could counteract this by putting common webmail into the referrer exclusion list, or use a meta refresh to strip the referrer. The user would also have to follow the link within the session timeout period (by default 30 minutes, although there is a setting for it.) – Stephen Ostermiller Jan 20 '16 at 18:53

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