I recently took over webmaster duties for a website and found the following item repeated on every page of the site.
<div style="position: absolute; top: 0px; left: -6500px;"> Websites with bunus at Bingo <a target="_blank" rel="dofollow" href="http://gbetting.co.uk/bingo"> gbetting.co.uk/bingo </a> games. </div>
It is obviously hidden from the visitor (like a honey pot). The referenced link is up for sale. I don't know if it has ever been a real website.
This looks like a "Black Hat" method of SEO, but I don't understand the purpose of it. Why have a dead link to an apparent gambling site that only search engine bots would see?
I intend to remove this div, but would like to verify that it is some type of previous SEOer's black hat method.
Thanks