I am new to SEO. I recently came across Schema.org which is a shared vocabulary that can be used to markup a web site.

I am working in an online portal where user can buy/sell homes, like 99acres.com, magicbricks.com or housing.com.

Though I read about Schema.org, I can't find any relevant concrete vocab like a vocab that can allow me to markup web pages like "no. of bhk" or "flat/bedroom size" etc., though there are some common vocab like Residence,GeoCoordinates I can use.

I would like to know that at this point, considering there is no complete vocab for real estate, is it worthwhile to use Schema.org for online real estate website?


For everything, that you can't find appropriate type in the Schema.org's dictionary, you can use a fallback to sameAs and additionalType. So the example of your code would be like the following: you use an Offer as the main type, then you add the potentialAction type (rent or sell).

Every detail of your offer you describe as the block built from includesObjectTypeAndQuantityNodename, sameAs (to describe it with the dbpedia URI) and amountOfThisGood

<div itemscope itemtype="http://schema.org/Offer">
<link itemprop="sameAs" href="http://dbpedia.org/page/Condominium" />
<link itemprop="additionalType" href="http://schema.org/SingleFamilyResidence" />

<link itemprop="potentialAction" href="https://schema.org/RentAction" />

<span itemprop="name">Best Condominium in Town</span>

<div itemprop="includesObject" itemscope itemtype="http://schema.org/TypeAndQuantityNode">
<span itemprop="name">Bedroom</span>
<link itemprop="sameAs" href="http://dbpedia.org/page/Bedroom" />
<span itemprop="amountOfThisGood">4</span>


<div itemprop="includesObject" itemscope itemtype="http://schema.org/TypeAndQuantityNode">
<span itemprop="name">Bathroom</span>
<link itemprop="sameAs" href="http://dbpedia.org/page/Bathroom" />
<span itemprop="amountOfThisGood">2</span>


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| improve this answer | |
  • Thanks...for my site, do I need to use dbpedia urls you have mentioned like dbpedia.org/page/Bedroom ?? – Anand Dec 8 '15 at 5:30
  • Using of sameAs propety linked to DBpedia (or any other structured database) URI is the common way to structurally markup things, which haven't own types in Schema.org's vocabulary. I would say yes, you need it, if you want exactly and on machine readable way describe things you do business with. – Evgeniy Dec 8 '15 at 8:54
  • Can i use productontology.org/id/Bedroom as additionType? – Anand Dec 9 '15 at 8:29
  • yes. you can use any of structured databases – Evgeniy Dec 9 '15 at 9:46

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