I am building a website (small online retail store) for a company whose brand name has a special character in it. The name of the brand is actually a legitimate Polish word that has an Ł, which is an L with stroke.
The problem is that this company is geared towards a U.S. based market and I am very concerned that people will be unable to make searches for this brand unless they know how to actually type an
Ł on their keyboard.
Assuming the name of the brand is Łollipop (not the real brand name), I am currently building the site in a way where all references to the brand name is with the Ł. And now I am thinking that Google will only return the website if people typed in
Łollipop in their search bar.
What I would like, however, is that people can search for
Lollipop and still get my website despite all the text on the website using the Ł version. Is this possible at all? Does it require me to use both references to
Łollipop as well as
Lollipop in my web page to capture both versions that people type into their search bar?
I would hate to have to resort to using the plain L version all over the website and have the brand name wrong. Appreciate any help here!
EDIT: Wanted to add that the URL for the site is without the special character so the above only applies to all other aspects of the website.