I work for a company that services the PR and communications industry on of variety of levels. Our direct clients use us as a content creation agency, to help integrate their brand into lifestyle media. Part of our services include the distribution/amplification of this content. We do this by serving it to journalists and bloggers (copyright free).
Here's where the problem comes in...
Because this content is now duplicated (or syndicated) across Canadian media, Google treats it as duplicate content. Our more web savvy clients are now concerned that they will be penalized for using our content rather than help by increasing content on their site. I understand that Google does not penalize for duplicate content but it still credits the original content as coming from my company rather than the journalists and bloggers that we would like to benefit.
Does anyone have any advice or strategies to handle this "reverse" SEO challenge?