I hope this question is appropriate for this forum. I was told in "SuperUser" that I should move it here.
It is likely to be a very simple question, but I finding a direct answer searching on Google has been difficult.
Will Google Tag Manager automatically record the web page from which an action has been performed and link it to the unique user that performed that action?
What I would like to do, is be able to identify the exact traffic source for email signups on my WP site. Currently I just have the info that someone has signed up, but since the button is in the widget area (sidebar), I have no idea which page they were looking at when they signed up.
I need roughly the same for knowing where my customers come from. Thus what is the traffic source for the conversion.
Is Google Tag Manager the way to go or am I looking into the wrong tool?