2

On this site, there are links of related articles as usual, and underneath, comments.

Related articles Comments Some of them are linking to the same kind of articles on the same site, but using false users with a personal URL pointing to it.

What's the (SEO) point of this?

It's worth noting that there's a RSS feed for these comments.

  • This is a common spam technique of creating links in comment sections. One of the things a spammer will do is find sites and content that is related to their target page. There is automated software for this and these links appear in droves. G does not like these and if you do not police them on your own site, it will cost you some rank or could get you penalized. – closetnoc Nov 23 '15 at 15:16
  • @closetnoc Agreed, but in this case, the "spammer" is linking to the same site (osxdaily). – Bigood Nov 23 '15 at 15:18
  • Well that would be just plain silly!! ;-) It could be the site owner spamming his own site. I am sorry I missed that detail. How funny is that?? – closetnoc Nov 23 '15 at 15:27
  • They look like linkback type things. Note that the quotation is a direct quote of the surrounding text that contains a link back to this article. The timestamp of the "comment" is the date of the linked article. All very clever really since I assume this is automated. Although having them interspersed throughout the comments is confusing and a bad user experience IMO and there seems to be a considerable overlap with the "Related articles". The SEO-point would seem to be to just increase internal linkage but the UX is "uncomfortable" IMO. – MrWhite Nov 23 '15 at 17:50
  • Hang on, they appear to be rel="external nofollow" links - so I can't really see any point in them! – MrWhite Nov 23 '15 at 17:52
2

These are pingbacks.

If post 1 links to post 2, a comment (including a link to post 1 as well as a quote) on post 2 gets posted¹, notifying the post author and the readers about the backlink.

You can verify it by looking at the HTML: each of these comments has the class pingback.

¹ This is likely happening automatically (many blog systems come with this functionality by default or as plugin).

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