Since a lot of clients are starting to go international I was wondering what the most optimal way is to redirecting users.
For example a client has a website www.example.com (serving UK customers) at they want to migrate to www.example.com/gb/ and www.example.com/us/.
I know that best practices dictates that we 301 redirect the old .com to the new subfolder .com/gb/. However this is often done via GeoIP meaning that there is actually no set 301. As the Google bot is mainly US based I imagine that most of this authority would be passed to any US version. If not there is no clear path of transferring link equity.
My question is: should we be 301 redirect the .com to the .com/gb/ version and then GeoIP redirecting from the .com/gb/?
Anyone have any thought?