My client has a very well designed homepage, the SEO is as good as it can gets and he ranks fairly well in the serps, getting good traffic to his site.
Even though he gets a (very) good amount of traffic to website he is not converting / getting nearly enough leads...(again homepage perfectly designed for this)
The strange thing is his AdWords campaign with just a landing page, offering exactly the same service is converting incredibility well...talking about almost a 20% conversion rate.
What we are planning to do
I want to setup a pure clean landing page for the homepage with a navbar ontop as to keep other pages in picture.
How should I do this?
The problem is his homepage (index.html) is ranking well (but not converting) needless to say we want to maintain the ranking as it took 6-weeks of hardwork
if I'm going to put a landing page on the homepage what is the best approach to take:
- Setup a 301 redirect from index.html to landing page (but then users wont be able to view homepage atall which we dont want)
- Rename index.html to moreInfo.html and put the landing page as index.html with a rel="canonical" to moreInfo.html(the old home page) as to preserve rankings and link equity
- Option 3....I have no idea what else I can do??
Please note creating a sub-domain, or new page for the landing page is not an option as the client wants to see results and fast we got him good rankings in in 6-weeks but his leads are not coming in through organic...so we are dealing with a rather difficult customer here