Im about to add Google Analytics to a new site, im going to do this via the Tag Manager, If i implement Google Analytics via the Tag manager as opposed to the Google Analytics tracking code, will users who have the Google Analytics opt out plugin installed in their browser still be excluded from the data ?

1 Answer 1


Yes they will be excluded. Website visitors have the ability to prevent their data to be used.

I also tried to do that via Tag Manager too, but it doesn't work.

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