Let's say I want to build just another voucher code website (don't worry, I don't) and also I'd like to categorize my listed shops. What would be the best URL structure?
My ideas are as follows:
www.example.com/voucher - overview of all shops with codes (with pagination)
www.example.com/voucher/shoes-c1 - filtering by category, ID 1 (c1)
www.example.com/voucher/amazon-s1 - the important landing page, ID 1 (s1)
So maybe you have seen that I would use s or c to determine weather it's a shop or a category.
This looks clean to me but I would lose the "voucher" keyword at the most important landing page.
I've read very much on the internet about this topic and there are so many different opinions. Some people say that a keyword is important. And some other will tell you that the important pages should be as close as possible to the TLD.
So what's the right way?