This was originally marked as a duplicate, however, I believe it is necessary to ask again as the requirements to accomplish the intent have changed significantly in the years since. Previous answers possibly no longer apply after Google's recent changes.

What are the necessary steps to achieve what is shown in the image below?

Here's what I have done so far:

  • Created Google+ business page for brand
  • Linked and verified website to Google+ page
  • Added schema.org "organization" ld+json tags to relevant pages

Yet, when I search for my brand "twolips dating", there is nothing shown to the right.

enter image description here

  • There's really no guarantee that it will, and likely depends on various signals, such as brand popularity, shares, and links... See this related question also, which was commented on by John Mueller (of Google): webmasters.stackexchange.com/questions/39954/…
    – dan
    Oct 1 '15 at 1:11
  • Thanks dan. The mystery behind it is a bit annoying. And to make matters worse, I don't believe that either of the links provided in this question are still accurate since Google has recently scaled back integration between Google+ and Google Search. Oct 1 '15 at 1:13
  • 2
    No problem. There is a bit of mystery, and a frustrating wait... You might be right about Google placing less emphasis on Google+, and more on other signals and popular resources like Wikipedia, as answered in the question marked as a duplicate, which is unfortunately too similar, but hopefully others will contribute an answer there after seeing this - so check back there. Also, if you figure out anything that doesn't fit, add a comment back here and I'll open it back up for you to answer. Good luck.
    – dan
    Oct 1 '15 at 1:23
  • 2
    @JustinSkiles Dan makes a good point. For your brand, you can likely create a Wikipedia page for the brand/company. As well, Google looks for other indications such as brand searches, brand mentions, co-occurrences with other similar brands, authoritative articles such as NY Times, etc. Also this sidebar mention is knowledge graph stuff that comes from trusted data driven web resources that can be parsed into a knowledge base and not from ordinary web pages. It pays to know where Google gets knowledge-graph data from and seek entries in those resources that are appropriate.
    – closetnoc
    Oct 1 '15 at 1:53
  • @JustinSkiles One of the strongest branding signals does not exist on your site and will prevent your site from getting sidebar status. You will need to add NAP (name, address, phone) information as well as e-mail contact (found it on the contact page with phone number in footer). I advise adding company name and address with the phone number using schema.org mark-up in your footer. Without this, you will not achieve your goals. Also you have a private registration and a host with a less than stellar reputation. Something to be aware of. This can slow things down for you.
    – closetnoc
    Oct 1 '15 at 13:32