We have some a business requirement that would allow one of websites to serve geo-targeted content on the same top-level domain.
My concern is if/or how Google penalizes this approach in terms of SEO.
So, let's say we have the following website www.example.com. I want to serve completely different content to users in the USA compared to that of Australian or Canadian visitors. We would allow for the users to switch the location they are presented to if they so wish (at their own preference).
I have found this video online https://www.youtube.com/watch?t=9&v=Z9SZCvgXak4 but mentions only redirecting users to each localised version.