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I'm creating a subscription page and there are four packages available for purchase. At the bottom of the package description there's a button link to Learn More about the package. In general, is it valid to use the <strong/> as a call to action? I've seen it used in the context of of a sentence or within a paragraph but never as its own entity.

Example

... 
<section>
  <h1>Page Heading</h1>
  <p></p>
</section>

<section>
  <h2>Package Options</h2>

  <div>
    <div>
      <header>                      
        <h3>Package 1></h3>
        <h4>Package 1: Description</h4>
      </header>
      ...
      <a href=""><strong>Learn More</strong></a>
    </div>
  </div>
</section
...
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  • Should be okay. What is your concern? Generally, I would recommend using a div tag and CSS to set this instead of using HTML, however, there is nothing wrong with strong. One warning: With HTML 4.*n* and HTML 5, there is a difference in how this tag is used. Here is a link: w3schools.com/tags/tag_strong.asp – closetnoc Sep 18 '15 at 21:14
  • 1
    Personally I'd just use section a {font-weight: bold;} as strong is to indicate importance, a link is about relevancy. – Simon Hayter Sep 18 '15 at 21:43
  • @SimonHayter Thanks for chiming in with your expertise. I forgot more on many IT subjects than I ever knew. (please do not do the math on this one... you might agree.) – closetnoc Sep 18 '15 at 22:07
  • @closetnoc, @SimonHayter In this context I'm using <strong/> to indicate that Learn More is an important action. More concerned about semantics than styling. – Carl Edwards Sep 18 '15 at 22:19
  • Ah ha! You are in my territory now. Learn More has no semantic weight at all. However, Learn more about widget manufacturing. does. As well, using strong, bold, italics does not influence this at all. However, link text is a major semantic factor so just a link would be good enough. Just make sure that the link gives as many clues to what it links to as possible without getting silly as poop. Where it makes sense, it is far better to link to resources within related content. In this case, the content supports the link and target semantically. – closetnoc Sep 18 '15 at 22:27
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In HTML5, the strong element can be used for "strong importance, seriousness, or urgency".

I think none of these three cases matches your example, so you should not use the strong element. While "importance" may sound relevant, the definition makes clear that it’s for distinguishing the important part from other parts, but that doesn’t seem to be the case in your example.

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