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How do I properly put hreflang tags?

I would like to target 3 different languages not just English.

  • example.com/de
  • example.com/fr
  • example.com/it

And my main website example.com is in English and it should target everything else worldwide.

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http://www.internationalseomap.com/hreflang-tags-generator/ is useful.

For example, it told me to put this HTML in the <head> section for French in France.

<link rel="alternate" href="http://example.com/fr" hreflang="fr-fr" />

If you don't specify countries you can put this in your specific <head> section:

<link rel="alternate" href="http://example.com/fr" hreflang="fr" />
<link rel="alternate" href="http://example.com/de" hreflang="de" />
<link rel="alternate" href="http://example.com/it" hreflang="it" />
<link rel="alternate" href="http://example.com/" hreflang="en" />

This will be independent from countries according to Google's documentation.

  • <link rel="alternate" href="http://example.com/" hreflang="en" /> Will this code limit "example.com" to only english speaking countries like UK,AU,USA? – George Ortiz Sep 9 '15 at 21:43
  • No. Google's documentation about hreflang="en": "For example, you may have specific URLs for English speakers in Ireland (en-ie), Canada (en-ca), and Australia (en-au), but want all other English speakers to see your generic English (en) page" – guaka Sep 10 '15 at 9:07

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