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I thought this is the right section - my main concern is search results, visibility, etc., not necessarily peoples' perception, as it's a blog-type of a site.

I saw recently a very popular site allow f**k in their title, which got me wondering: does it not affect or flag your site in some ways that you may not want it flagged? I want to occasionally use such words on my site, and the only reason I haven't yet is because I always thought that it may get flagged by Google or possibly other sites, or that I have to have a useless entry page where you have to enter your birthday (it's useless, truly), or something like that.

If it matters - I'd also like to use AdSense.

I just never investigated it, I just didn't do it due to irrational fear. Now I want to investigate it further and know the actual answer.

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    Adsense tolerates some level of swear words, however, does not generally like it because their advertiser pool wants to avoid controversy over having their ads appear on inappropriate pages. Otherwise, so far, there is not an issue I see. With all of the updates of late, the jury is still out. I rather suspect that Google is beginning to avoid some content, though I have no evidence of this just yet. Do keep in mind that the adult filter does use a different query mechanism against the Google index which can change a sites performance and not just because of the swear words. – closetnoc Sep 3 '15 at 0:46
  • What happens if AdSense dislikes my site due to occasional swear word? And I'm not going to write some "gangsta" site, I don't abuse the swear words, nor do I use many of them in general. So if you meant that my site may get flagged for content, that's not possible, unless it would be solely swear words that's being flagged. The topics aren't very 'adult' either, especially considering where today's newssites are going. The adult filter is probably the main thing I'm worried about, alongside my site being kicked way down the search results due to some sort of filtering process. – Jack Sep 3 '15 at 0:56
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    You should be okay. Some is to be expected from time to time. They just do not want adult content really. Google will just ask you to remove an ad from a specific page if they do not like it. You will have time to remove it. I got a no no letter once for a domain name. – closetnoc Sep 3 '15 at 1:02
  • I had better explain- I got a no no letter for a cr@p l0@d of bad domain names assigned to an IP address. Apparently I went over the line with several hundred of them. ;-0 Ooohh nooo.... – closetnoc Sep 3 '15 at 1:05
  • Well, so far sounds like I've absolutely nothing to worry about as long as I don't load my pages with many swear words. That's great, as now I can stop feeling stupid after some word I would literally never use otherwise. Chuckled at your domain story, haha. – Jack Sep 3 '15 at 2:10
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Jamie Wilkinson extracted a complete list of bad words banned by Google by examining the source code for the new service What Do You Love?. Entering any of these words into that website will display the search results for “kittens”.

Here’s the:
https://gist.github.com/jamiew/1112488

  • What does it mean for a word to be "banned by google?" There are some words that go both ways or are even in video game, book and movie titles or quotes. "My kid played with tennis balls" - that would be... Unsettling. Anyway. Question is now, what does it mean for them to be "banned", how does it affect me as a website owner and a writer who's focusing on SEO? – Jack Sep 3 '15 at 8:43

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