As my question states i want to avoid duplicate Title and H1 tags on my website.

My pages are like this


On each page there is a pagination system that allow users to go back and forth.

 [<] [1] [2] ... [8] [9] [>]

So on each of these 9 pages they all have the exact title and h1 tag.

  • 2
    What's wrong with <h1>Rock Mustic List 1</h1>, <h1>Rock Music List 2</h1>? if you don't know how to make those changes then your question would be better of on Stack Overflow with the code you already have or if Joomla/WordPress on there stack.... Aug 21, 2015 at 16:03

3 Answers 3


Duplicates like these are a thing of the past if you have set up proper schemas/relations/canonicals in regards to pagination: https://support.google.com/webmasters/answer/1663744?hl=en

Note this too from the bottom of that article:

rel="next" and rel="prev" are orthogonal concepts to rel="canonical".

This means that each page is it's own canonical, which is contrary to the popular practice of making only the first page the canonical. In the snippet on the Google KB page we see this example of this:

<link rel="canonical" href="http://www.example.com/article?story=abc&page=2"/>
<link rel="prev" href="http://www.example.com/article?story=abc&page=1&sessionid=123" />
<link rel="next" href="http://www.example.com/article?story=abc&page=3&sessionid=123" />

Notice how page 2 is a canonical. When you goto page 3, that would be a canonical. All pages are a canonical in relation to others before and/or after them.

Some other things you can do is to dynamically add - Page 3 to the ends of page titles beyond page 1. Or you can also indicate via SERP that youre about to land into page 3 (for example) by putting the pagination current location info in a syntax that looks specifically like this:

Showing 30-40 of 100 or Products 30-40 of 100

Which will show in SERPS like this:

generic pagination product pagination


I disagree with dhaupin, it is an issue that is every common with blog pagination and few SEO plugins, themes, templates make it right.

The first page should contain

<link rel="next" href="url-to-page-2">

The second page and following pages should contain:

<link rel="previous" href="url-to-page-1">
<link rel="next" href="url-to-page-3">

The last page should contain:

<link rel="previous" href="url-to-page-x">

None of the inner pages should have a canonical tag to the first page but they should always point to their own url

Reference: https://support.google.com/webmasters/answer/1663744?hl=en http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html http://googlewebmastercentral.blogspot.fr/2013/04/5-common-mistakes-with-relcanonical.html

  • Actually the inner pages should all have canonicals. Its a misconception that canonical can/should only be first page (probably due to lack of info initially from google). Check that link you shared, at the bottom, there is rel="next" and rel="prev" are orthogonal concepts to rel="canonical".. Now when we see the def of "orthogonal" it means a point of reference, like the corner of a right angle. In their example, page 2 is orthogonal to page 1 and 3, therefore they call page 2 a canonical: <link rel="canonical" href="http://www.example.com/article?story=abc&page=2"/>
    – dhaupin
    Aug 25, 2015 at 13:28

For paginated page or other variations, you can put canonical tag to parent page.

This will solve problem.

For example:


all with canonical example.com/rock-music-list

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