When I go into my Webmasters tools and look at the backlinks, I can see some websites that are linking to our site, then when I go onto these websites to see if it is spammy or actually just someone spreading the word about our company I can't seem to find the link anywhere.
For example, there is a website which references our shipping page 39 times but when I go to the pages it says the links are on and look through the source code there is no mention of our website in the links anywhere.
Why is this happening?