We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only interested in drawing traffic from the surrounding area so only wants to market to people within driving range.
It has been suggested (by someone with more experience of online marketing than I have) that Google Adwords is not really a suitable marketing tool for small Local Businesses looking to draw in traffic only from their immediate area. They indicated AdWords is a tool that should only be used by those looking to market nationally or statewide, and they suggested that for small local business, forget AdWords and put the same marketing effort/spend into improving/driving "Google My Business" instead.
Are they correct? Is google AdWords pointless for Local Marketing?