I have create a html5 banner using Google Web Designer following pretty much all the guidelines (https://support.google.com/webdesigner/answer/3261498?hl=en&ref_topic=3261495&rd=1).

I published it locally and uploaded to google adwords campaign as an Image add. In my banner there is a simple form for the user to enter basic details and submit it. So i have just one event on submit button. All good so far. After i uploaded the banner to google adwords, when i tested the banner the whole banner is clickable for some reason. Somehow google is appending a click event on the whole banner.

But according to docs (https://support.google.com/adwordspolicy/answer/176108?hl=en)

"HTML5 ads that are not created in Google Web Designer are, by default, clickable on the entire area of the ad." I used google web designer for this specific reason still i see the entire area clickable. Any ideas or suggestions or references would be great.


  • Don't think I've ever seen a Google Adwords ad that wasn't full coverage click... out of interest care to show where you read you can setup ads non-full coverage clicks like buttons and such... Aug 12, 2015 at 12:09
  • Ok the base assumption of mine was i will use a image ad with a form so i could gather information about user. So please correct me, the image ads are not used similarly like flash banners where we can gather data
    – DomincJune
    Aug 12, 2015 at 12:44
  • Adwords as far as I know supports HTML5 animations but as far as 'click' interactions they only support the entrie region, they want money on simple clicks not interactions. Aug 12, 2015 at 13:34

1 Answer 1


Here is a similar question and answer I found on the Adwords Community forum:

Just wanted to let your know that HTML5 or any display ad on AdWords cannot be used with form elements in it. As you said, any click on the HTML5 ads will redirect you to the landing page plus any display ads that mimic a feature that they cannot actually perform (i.e. form fill actions) will eventually get disapproved and your account may be penalized for it.

Also, the ad that you mentioned had form fields was infact an engagement ad and not an flash ad. Here are more details on Engagement ads: http://adwords.blogspot.in/2013/12/engagement-ads-for-everyone.html

Steps on how to create Engagement ads: https://support.google.com/adwords/answer/3265312?hl=en

Ad Policies: https://support.google.com/adwordspolicy/answer/6135143?hl=en


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