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As per my Google Analytics data, most people on my website come from:

m.facebook.com / referral

Are these people coming to the website from the Facebook iOS/Android app or m.facebook.com or both?

  • I believe they are coming from both. The in app has a browser which is simply a webview which is sourced at m.facebook.com. Keep in mind there are also link shims for referrals including lm.facebook.com which has something to do with HTTPS. I don't want to put this is as the actual answer though because I am not 100% sure. – aug Aug 10 '15 at 22:44
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They come from anything Google considers a mobile device. You can see device specific info in the analytics pane- more info here https://blog.kissmetrics.com/what-analytics-is-hiding/

1

Google Analytics interprets the FB App as a visit from the FB mobile site...so it should register in your analytics visitor activity as a visitor coming from m.facebook.com

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