I'm wondering, is it somehow possible to serve ad-units from Google on large screens and still keep their size in percentage of viewport width. What I mean is that banner 768x90px is OK for 1024px screen width (or even 1280 and 1360) but it looks awfully small on my Kindle Fire (2560px viewport width).

Does anyone have any experience in serving Google Ads on displays with huge resolutions. My TV connects to the internet using home WiFi network and all ads look even smaller (resolution 8000x4500, I think in 16:9 aspect ratio). I can make everything on my websites responsive but Google ads.

May I do something to "enlarge" ads served by Google but not at cost of breaking their policy.

I have tried to find any internet resource to learn more about this and failed.


enter image description here

This is same 728x90px ad and how it looks at two different screens (right above the page-footer). As you can see, everything is perfectly responsive (images, fonts, etc), but google ads keep fixed size and the worst thing, they are almost unusable.

  • 1
    I suspect not. But perhaps it is time for Google to create/allow larger ads. – closetnoc Jul 31 '15 at 22:49
  • @closetnoc I was just afraid of that – Wh1T3h4Ck5 Jul 31 '15 at 22:51
  • Hey! Who says we cannot petition for larger ads?? I suspect Google and advertisers would appreciate it. It makes sense too. Imagine that!?!? – closetnoc Jul 31 '15 at 22:53
  • @closetnoc Sounds like great idea. Especially because today, with high-speed internet it doesn't matter how large they are (in terms of image filesize; I personally use 650/120mbps internet speed so banner-images of a few megabytes aren't problem anymore). – Wh1T3h4Ck5 Jul 31 '15 at 22:57
  • 1
    Interesting point of view! I have to admit not looking too hard at screen resolutions. I am the guy who would make the ads smaller for larger screens and ads larger for smaller screens... just for fun! Of course I would not ever make an money... but then again, I am the guy who would make their own funny ads because I am bored and want to shake up the sad world a bit. – closetnoc Aug 1 '15 at 0:06

Did you try: https://support.google.com/adsense/answer/3213689?hl=en ?

Google offers publishers the ability to use a responsive ad unit that automatically sets the maximum advertisement size based on one's screen resolution, but thats only allowed if your website is a responsive based website, not separate urls for the desktop and the mobile version of the site.

If that doesn't work for you, then you can create multiple ad units of varying lengths and use Javascript to detect one's screen resolution and assign the best ad block based on that.

Also do understand that not all advertisers will have ads that fill big blocks (like you're trying to do for users with a super high screen width).

  • Yes, all my Ad Units are responsive. It works OK with smaller screens (eg. smartphones & tablets). They always provide ads in size they officially support but the large screens (actually screens with high-resolution) get their max-sized ad which is too small for 2560x300 or much greater blocks. Example: When my responsive ad unit asks for "banner" type they serve me 768x90 if screen is 768px+ width but it's too small on 8000px viewport. For shorter viewport they provide smaller ads, and that works great. Most probably they don't support huge ad units yet which I still don't understand why. – Wh1T3h4Ck5 Aug 1 '15 at 1:38
  • Working solution is using CSS transitions to zoom-in some HTML block on larger screens with ad on its canvas. True, when you zoom 768x90 for 5x or so it looks awful but still user can see it, but they don't like messing up with ads that way. – Wh1T3h4Ck5 Aug 1 '15 at 1:46
  • I have updated question with screenshots example, just to show how their "responsive" ad units looks on modern screens. By the way, thanks for your answer, seems that there aren't solution for this problem at the moment. – Wh1T3h4Ck5 Aug 3 '15 at 12:20

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.