Forgive me if this isn't the right place for this question; new here and new to web analytics in general.
I'm trying to use Google Analytics to get some insight on what's working and what's not in our company's digital marketing strategy. We have a Kickstarter. We're running Google Analytics on this Kickstarter. We're attaching UTM parameters to the URL, then feeding that to Bitly for shortened links to post in various channels, from ads to news outlets to social media.
Problem is, the traffic data we're getting on the Bitly links is vastly different from the traffic data we're getting in Google Analytics.
Bitly reports 50+ clicks on one Twitter advertisement. Analytics reads 4 unique visits where
utm-source=twitter. So what's the deal here? (This is the unfiltered view on this property, btw.)
Any insight would be deeply appreciated.