2

is there anyway within Google Analytics to track a buyers path to purchase. For example, for each transaction can the pages be tracked prior to the final purchase (e.g. organic search > homepage > widgets > red widgets > purchase)?

Interested to read if there's anyway I can get to this information, as it would be incredibly useful. I'm sure it's there, it's just finding it!

Thank you.

Improve this question

2 Answers 2

Reset to default
1

The Reverse Goal Path section in GA shows this information.

Conversions > Goals > Reverse Goal Path

Improve this answer
1
  • Hi thank you for the response but I'd like to track the path for actual sales (seem to appear in 'e commerce' section). Is there a way I can do this using goals or is this something I can filter through the ecommerce section?
    – YorkieMagento
    Jul 21, 2015 at 16:11
1

You can set up destination goals to your purchase receipt/thankyou pages and create funnels with different steps you have your users take. For example:

Home page>
Product page>
Cart page>
Purchase confirmation/receipt (goal)

you can see your configured funnel data from the Conversions>Goals>Funnel Visualization

Goal funnel visualization

Goals and funnels can get pretty complex depending on your environment. Though I found the LunaMetrics blog to be very helpful in my setup.

Your question is vague on details but this should point you in the right direction.

Improve this answer

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct.

Not the answer you're looking for? Browse other questions tagged or ask your own question.