I have recently inherited responsibility for an old site and its GA profile. When looking at the Source/Medium I can see the regular referrals such as Twitter and Google. But there are some referrers that I don't understand. Maybe they are custom codes set up by the previous administrator.

Here are some of the results for Source / Medium reports:

  • 1 / more
  • 2 / 21024
  • 2 / 51018

Where can I look to find out more about these referrers in my GA account?

1 Answer 1


Try to add as a Secondardy dimension Referral Path. It could be helpful.

Probably these source /medium comes from custom UTMs defined to track some kind of traffic

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