I'm managing a website that has a US section and a UK & International section. Let's say these are divided as:
The website has hreflang implemented correctly as follows:
<link rel="alternate" href="https://www.website.com/us/" hreflang="en-US" /> <link rel="alternate" href="https://www.website.com/" hreflang="en-GB" /> <link rel="alternate" href="https://www.website.com/" hreflang="x-default" />
My questions are as follows:
Is it absolutely OK to have 2 annotations (en-GB and x-default) for the same page? Does Google have an official recommendation on this? And is there a chance / situation where this could become problematic?
If the webmaster were to remove the en-GB annotation and just use x-default for all English versions other than en-US, would that adversely affect visibility and rankings in the UK?