If a 5-star review is posted on both Google Local and Yelp (identical review text), does it affect the SEO in a negative way (duplicate content or anything else I may not be thinking of)? Or is it a positive, in the sense that there are now two positive reviews out there? To clarify, I am using Google and Yelp as examples, my question really applies to all review sites.
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1This really is not going to matter either way– John Conde ♦Jul 6, 2015 at 16:18
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See also: What is duplicate content and how can I avoid being penalized for it on my site?– Stephen Ostermiller on Strike ♦Jul 7, 2016 at 10:21
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In the case of an overzealous reviewer he/she may decide to copy and paste the same review on many sites, it's out of your control.– Abu NoohAug 5, 2016 at 8:29
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I would hope and suspect that Google would only reward for the first unique review and thereafter ignore any duplicates. Since its open for manipulate otherwise.– Simon HayterSep 4, 2016 at 7:54
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1 Answer
The googlebot crawler is intelligent enough to identify situations where content may be duplicated for a reason, they already do this for product pages where the exact same text is present on a range of sites selling the same product. In addition the page taken as a whole will be different from the other customer ratings sites due to different customers adding ratings on different sites.
answered Jul 6, 2016 at 7:13
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1In the case of reviews, the full review often gets a page for itself. If that is the case, Google may choose to index the full review on its own page on one of the two sites. Jul 11, 2016 at 12:05