My adsense reports 12,000 monthly pageviews and my analytics reports 15,000 monthly pageviews. How can I act upon this difference and use adsense to fully monetize all the pageviews? Is there some way to see which pages are not with adsense on my site?

  • 1
    I thought originally that there would be a 30 day verses 28 day difference and so I thought I would test this theory comparing 30 days between both Adsense and Analytics. Long story short, there is still a difference. In my case, it is fairly large and for the life of me, I cannot figure out a reason why. I rather suspect this question would be better asked, Why is there a difference between the two? One up-vote for this question.
    – closetnoc
    Commented Jul 5, 2015 at 15:22
  • 1
    @closetnoc There can be several reasons for the discrepancy, apart from misconfiguration and pages without ads, ad-blocking software is likely to be a significant factor. And if ads are blocked it's a bit tricky to monetize them!
    – MrWhite
    Commented Jul 5, 2015 at 18:15
  • 1
    @w3d Yes. Of course! In my case, the difference between page views is 3x times. I am sure this is not due to ad blockers. In the OPs case, it is 2/3rds. That is a huge chunk of missing traffic. I guess what I am trying to say is How to monetize cannot be answered without knowing Why the difference. I am sure there is something huge out there and it would be interesting to know what it is.
    – closetnoc
    Commented Jul 5, 2015 at 22:28

1 Answer 1


Google have answered this question for you: https://support.google.com/adsense/answer/6090783?hl=en-GB

Might not exactly pinpoint the issue, but it really could be a whole lot of reasons. For one, are you absolutely certain that each and every pageview on your site is generating an ad impression?

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.