I have a website on a dev server that I want to scan for Google Tag Manager tags and Google Analytics tags to make sure everything's in place properly.

Currently I have the Google Tag Assistant and the Ghostery Chrome extensions installed to help, but I don't want to go page by page looking for tags.

Does anyone have a best practice method for doing tag auditing on a website?

  • Are you primarily looking to find pages that are missing tags, or are you hoping to catch duplicate or unexpected tags? Jun 30, 2015 at 13:49
  • Well, like I said, I'm basically looking to do an audit. I'd be interested in seeing duplicates, missing tags, unexpected tags, but just all tags in general so I can have an idea of what tags are where.
    – czmudzin
    Jun 30, 2015 at 13:54

1 Answer 1


If anyone ever comes across this same question, I found a strategy that helped me out. I used Screaming Frog and set up custom filters to contain the tags that were in my Analytics and Tag Manager accounts. Then I just crawled my website and it returned all the pages that contained the tags that I set up.

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