I have a website I am tracking on Google's Webmaster tools. When I look at the Search queries page it shows me a graph of Impressions and clicks per day. Underneath that there is a table showing specific results. One of the columns is Avg Position. That columns seems to include paid ads.
Is that correct, does the Avg Position also include the top result ads(the ads at the top of the search results)? I am asking because the company I work for has a not so common name and whenever I Google it our site is the #1 result 100% of the time. The only thing above it is 1 paid add. When I checkout Webmaster tools I notice that searching for our name returns with us at an Avg Position of 2.0. That seems like it would be only possible if paid top result ads were included in that position. Does anyone know?