I am trying to create a report based on 2 events in Google Analytics. Event A is triggered when a user views a contact form and Event B is triggered when the user submits the form.

What would be the best way to create a report which displays the conversion rate based on the data received from Events A and B above?

So basically the percentage of users that viewed the form and then went on to submit it.

1 Answer 1


Where do people view the contact form? In a specific page or in lot of pages? After the submission do they see a thank you page?

In that case you should use Funnel when creating an event. And you'll find reports under Conversions -> Goals -> Funnel Visualization.

The other solution is to create a segment where you include all the people that converted Event A. Then, activate that segment and look at Goal Overview for Event B or make a Custom Report.

  • Hi Lucgenti, Thanks for your reply. The form appears inside a lightbox the first time a user visits on the site on the 3rd page that they view. The form is submitted using AJAX so the event is fired once the form is successfully submitted. Jun 25, 2015 at 9:51
  • I suggest you to add a virtual Pageview ga('send', 'pageview', 'page path'); to your form, then add a thank you page (even virtual this one) and track the funnel. Or just use the segments. Try and see what's better for you.
    – lucgenti
    Jun 25, 2015 at 12:45

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