I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a program in minutes which enabled me to hide or give out a fake ip address which also allows you to use a different ip each time. I tried this out on my own link on google which in turn got through adwords and I was charged for the click. My question is how would you be able to counter or block someone who continuosly clicks on your link with a different fake ip each time?

  • Are you talking about clicking on your Adwords link? Commented Jan 26, 2011 at 14:35
  • My sponsered link on google?
    – user4896
    Commented Jan 26, 2011 at 16:35
  • Restricting visitors from your website would not stop them from clicking on your AdWords advert.
    – user29477
    Commented Jul 9, 2013 at 9:22

2 Answers 2


Fortunately Google is aware of this scenario and will automatically detect fraud patterns like this and declare the clicks invalid. As long as you're not part of the click scheme you should be ok. So don't use that tool to click on your ads anymore or else you run the risk of being considered a fraudulent user.


What you can't do:

  • Prevent people spoofing their IPs.
  • Block IP addresses on sites you don't control (e.g. Google search results).

What you can do:

Google employs automatic filters to combat click fraud and invalid clicks, but has a number of suggestions for things you can do to monitor and detect invalid clicks yourself:

  • Track invalid clicks already captured by Google using the Invalid Clicks column.
  • Monitor the conversion rate of clicks to look for sudden drops or unexpected behaviour.
  • Enable click tagging and understand how to track clicks to your website.
  • With enough information, you can request an invalid traffic investigation.
  • Relax. Click fraud would be a huge threat to Google's business if they ignored it, so it's in their interest to actively counter it and investigate your concerns.
  • I believe you can block IPs on search ads using IP Exclusion. If you have access to one of the click fraud programs, you can easily enter the IPs used by the program (probably a bunch of open proxies). If you want to go further, you can send the program itself and data you've collected showing that it works to Google's AdWords division and let them include it in their anti-click-fraud defenses. I'm guessing they probably already track such programs, but the more obscure/newer ones may escape their reach. Commented Feb 20, 2012 at 1:01