Ive recently seen a large spike in organic traffic to a website in Google Analytics, to diagnose the spike ive done / will do (will do becuase some of the data is not available yet) the following :
- Review clicks and impressions in webmaster tools (will do)
- Review weather forecast in moz weather (to check for algo changes) (have done, its a mild day by the looks of things (22/06/15))
- Review google places clicks and impressions (will do)
While im waiting for further data from the sources above which are not 'live' i was wandering can organic traffic be spoofed in the same way as refer spam, and if so has any one seen it before as i couldnt see an obvious benefit for someone doing it, in the same way there is with refer spam.