A partner sends us traffic two ways:
- Visitors click on a link on their site and land on ours
- Visitors interact with our widget on their site, eventually saving some info and clicking through to land deeper in our checkout process.
Visitors coming from path 1 are currently marked as medium=referral by the browser and thus tracked in Google Analytics. Visitors from path 2 are tagged medium=affiliate by our own UTM parameters. Should we leave it split like that or is it better to unify that traffic as one medium?