I am using the Microdata format for my breadcrumbs as suggested by Google: https://developers.google.com/structured-data/breadcrumbs

In Google SERPs it sometimes displays fine, but sometimes results in things like:

example.com › ... › Contact › Contact › Contact

While on the page the breadcrumb structure is:

Home › Contact

EDIT: Found out that this occurs in multiple places.

  • This seems a bit like the old joke- Doctor(!), it hurts when I do this... Doctor: Do not do that. Perhaps it is wise not to use the # for a navigational link. You may be confusing Google. I realize that you are using it as a placeholder. Try making it text based and not an actual link. That might work better.
    – closetnoc
    Jun 14, 2015 at 16:55
  • :D I just found out that this thing also happens when I am not using #. The example above has fully functional URL-s in the breadcrumbs. Jun 14, 2015 at 16:57
  • Question about same problem on Stack Overflow: Schema.org's BreadcrumbList not displaying correctly in Google's search results
    – unor
    Jun 14, 2015 at 17:05
  • Can you give us example code so that we can be absolutely sure we are giving you the straight skinny on this?? It sounds like there is a simple fundamental thing that can be changed to fix this. BTW- I found that breadcrumbs can be a bit touchy sometimes and is is not as helpful in the SERPs as people have said it is. I found that simplicity really helps here.
    – closetnoc
    Jun 14, 2015 at 17:06
  • 1
    @MarkusPint Thanks -- I'll pass that on to the team; on first glance that looks like something on Google's side. Jun 22, 2015 at 7:43

1 Answer 1


FWIW I think this issue was resolved on Google's side quite some time ago.


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