I hope I have the right forum for this question...
Today I logged onto Google analytics and noticed that within a month, we grew from a 30% bounce rate from Russia up to 68%. We received nearly 500 views between two users, each view lasting a mere 12 seconds. Could this be a matter of foul play?
Both of the users own or atleast come from the IP of a software company that is speciaalized in lowering bounce rates/analytics/SEO. My collegue and I talked it out and we came up with 2 scenarios.
Scenario 1: It is a rival software company using some sort of VPN to flood our site, raise our bounce rate and move out Google rankings down. (If that is even possible).
Scenario 2: It is a software company flooding our site to raise our bounce rate, will call us and sell us a 'magical program' that once we purchase will surprisingly lower the amount of views from Russia.
Do any of these scenarios sound too far fetched? It is clearly a fake/dishonest user viewing, I just am unsure whether we can pin down who it is, or if Google will read it and realize that it is foul data? Also, we have HubSpot for our inbound marketing and they have not picked up on any of the bounces coming from this IP, were they able to weed them out as clearly fake?
Is there anything we can do to solve this? I am a front-end designer and do not know very much into analytics and things of this nature, thanks for your help!
Just a recap if unclear:
• Are my scenarios too far fetched/left field to be a possible reason?
• Is there anything we can do?
• Will Google Analytics eventually realize that this is not a real user?
• Are we going to lose Google ranking due to the MASSIVE bounce rate we built?