I find that companies that have a location's name in their business name tend to do well in local searches.
I do not live in Timbukto, but I will use it as an example. A search for "shoe shop in timbuktu" seems to return local businesses with names like:
- Timbukto Shoes
- Sports Shoes Timbukto
- Timbukto Designer Shoe Outlet
I get the impression that the shop called Bob's Shoes is less likely to appear in local searches, even though Bob's shop is in Timbukto.
My question: Should I add "Timbukto" to the business name, and change it to "Bob's Shoes Timbukto"?
I am concerned that Google might penalise the listing for changing the business name.