I got a quick question and would love to know your opinion. I develop a CMS that in it's large part is very SEO-centric with many features that allow to control various individual parts of a web page.
For example a web page can have a nice slug (url alias), page title override (other than content title in the CMS), text before footer, after footer, intro text, h1 tag, etc...
Also image file names can be renamed to something more meaningful than a GUID, ID, etc. The CMS also allows me to enter an "alt" and "title" tag (to display as a short image description in a tooltip, enter "tags" for CMS/internal use)
Question is - do you think there would be sense in actually embedding "keywords" and other useful info within each/some uploaded image's EXIF metadata ? Any SEO advantage over just a nice image name and an "alt" tag.. ?
If we're trying to beat our competition SEO-wise, really hard with every possible aspect - why not embed additional keywords metadata on images ?