What is the correct usage of using the
Brand schema from schema.org?
I have a website that sells clothes. I have a brands page where I list all the brands for which I have products on my website, for example like Levi, Calvin Klein, etc. If you click on any of these names I take you to the brand details page (on my website) that lists products that I have for sale on my website for that brand. A link would look something like this
Given my scenario above, on the brand details page, do I have to use the
Brand schema from schema.org? Or should I just use it for my own brand, namely my website? This is what I currently have:
<div class="container"> <div itemscope itemtype="http://schema.org/Brand"> <h1 itemprop="name">Calvin Klein</h1> <p itemprop="description">blah blah blah</p> </div> </div>
If I were to include a URL, do I need to link it to my URL on my website, or to the brand's website?