(I hope I've got everything translated correctly, because our Google Analytics is in german. I'll write the german word after the translations, in case anyone speaks german and I've got the translations wrong.)
We have been looking at the SEO Content pages report (Akquisition > Suchmaschineneoptimierung -> Zielseiten) recently.
For some unknown reason we cannot edit that report, so we tried to create a new one with additional info. But Impressions and Clicks are not available in custom reports. Ok. Create a extra report with the additional fields and merge those two in Excel. Not nice but would work.
Our custom report has a filter for source/medium with value "google/organic" and "landing page" (Zielseite) as dimension. To our understanding that should be the same settings that the SEO Content pages report would be based on. We have "Entries" (Einstiege) as the first metric. Again that should somehow match to "Clicks" in the SEO report. But it does not. (a small difference would be no problem)
Given the same time period, we have really big differences. A page has 5 clicks in SEO report and 78 entries in the custom report. Another page has 35 clicks in SEO report and 18 entries in the custom report. So the difference is in both ways.
Why is that? Is our understanding of either source/medium "google/organic" or the SEO content pages report wrong? How can we explain these differences?
Is there a better/more correct way to get additional info to the SEO content pages report? We need the revenue value.
Any help is appreciated. Sebastian