I see a massive drop in my Google Webmaster Tools Search Analytics, but in my Google Analytics I see no drop, even an increase in traffic.

The only recent changes I made is that I now redirect http requests to https. Other than that there's really nothing changed. Could that be it?

What is going on?

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  • 1
    As it is, users could only guess. Please add as many details as you can (e.g., such as changes to your site, tracking code you're using, etc...) to help make this question more answerable and applicable to others in the future.
    – dan
    Commented May 27, 2015 at 4:53
  • I would like to see more so that you can get a good answer or some idea as to what is going on. As it sits, there is nothing to really grasp.
    – closetnoc
    Commented May 27, 2015 at 4:56
  • So, from webmaster tools you see a drop in organic search, but in google analytics you see an increase of organic traffic? Show us your "Impressions" and "Position" trend.
    – lucgenti
    Commented May 28, 2015 at 8:08
  • @lucgenti Yes. I've updated my post with a new image.
    – Adam
    Commented May 28, 2015 at 15:54
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    When did you migrate from HTTP to HTTPS? Have you added https version to GWT? Are you doing proper canonicalization? Look here seroundtable.com/search-queries-drop-google-18093.html
    – lucgenti
    Commented May 28, 2015 at 20:00

1 Answer 1


After some comments, I think it's an issue regarding migration from HTTP to HTTPS.

You need to add your https version website through Webmaster Tools.


For example, suppose you have a site with 10 URLs that people can view without signing in, and 100 URLs that people can only see once they sign into your site. If you have added only one version of your site to Search Console (e.g. http://www.example.com), you would see Index status totals only for the non-secure portion of your site, which would be a much lower number than for all URLs on your site.
Therefore, in order to see the index count for your secure site, you will need to add it to Search Console (e.g. https://www.example.com) and then select it from the Site Selector.

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