With most web traffic sources, my bounce rates are unextraordinary. But with traffic coming from Google Adwords advertisements (googleads.g.doubleclick.net), the bounce rate is 100% most days, and very near 100% on the few remaining other days.
I triple-checked that my ads contain the correct url, and they contain content that matches the content of the website.
Has anyone else noticed anything like this? Could it be clickbots or something? I know it's not the best-designed site on the internet, but I don't think there's any way it merits a 100% bounce rate...right? Especially considering that traffic from other sources is much lower.
I got all this information by creating segments on Google Analytics based on traffic source. The average number of users per day is easily high enough to make these numbers significant.